The Product Marketing Revolution

Product Marketing or (PMM) for short, has exploded over the past ten years. The title was around though rarely used and its counterpart Brand Marketing existed for non-SaaS companies. The title and discipline grew heavily in the B3B SaaS space and are now widely used across B2C industries and non-SaaS-based companies. In this article, you’ll learn a bit about why I’m excited to write about product marketing, the benefits of the craft, and what’s in store for the future of product marketing.

Product Marketing Topics

Product Marketing Core is a concept that has been floating around for a while now. Particularly, I’ll focus on everything product marketing core, however, I’ll explore other areas as well within the job function.

Below are the product marketing ropics I’ll discuss:

• Research & Discovery
• Positioning
• Messaging and Storytelling 
• Competitive Intelligence
• Go-to-marketing Strategy
• Sales Enablement
• Team Management

My Thoughts and Love For Product Marketing

I have a deep and personal gratitude for product marketing. For those of you who know little or haven’t heard about product marketing, let’s just say, it could be the most cross-functional role ever, in addition, there are a plethora of diverse activities the function endures. The cross-functional components and diverse activities give space for a lot to write about and is a portion of why I love the work and became a product marketer, though writing about these topics sharpens a lot of skills.

Thank you for taking time and learning with me about product marketing, I hope this forum provides insights and value for you to take and use in your day-to-day practices.