Podstud
Head of product and marketing for a podcasting workflow platform. The model started in entrepreneurship courses. I took it out of the classroom: product, positioning, and the path to market. Two and a half years, remote, fully mine.
Built, sold, studied.
Go-to-market and product, across sales, marketing, and the roadmap between them. Twelve years with founders. One company of my own. Sales floors in Chicago. A philosophy degree still underway, and five certifications.
- 2014 Independent practice starts
- 3 Lines of the work
- 5 Certifications
- 2016 Purdue, still enrolled
- Go-to-market
- Product launch
- Product marketing
- Project management
- Agile & waterfall
- Onboarding
- Sales
01 · The practice
The company, and the work around it.
Podstud was the company. The freelance practice is the through-line. New projects show up on the site as they become real.
Brian Boros Company
Go-to-market and product for companies at any stage. Positioning and messaging, roadmaps, launches, and the sales tools that follow a story. I sit between the product team and the market: features into a narrative, customer needs into what actually ships.
02 · The seats
Three lines of the work.
Product, go-to-market, and the startup practice. The companies sit inside these.
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01
Product strategy
Roadmaps, feature priority, and delivery. Customer needs lined up with what the business is trying to do.
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02
Go-to-market strategy
Positioning, messaging, launches, and the sales motion that follows a story.
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03
Startup work
The consulting practice since 2014, and Podstud, the company I founded. Early teams, from the idea to a market that can buy it.
03 · Credentials
Five certificates. Two academies.
Two from the National Academy of Sports Medicine. Three from the Product Marketing Alliance. Dates only where they are already on the certificate.
National Academy of Sports Medicine
- Certified Personal Trainer NASM-CPT. Issued December 2024. Expires December 2026. ID 127269779.
- Certified Nutrition Coach NASM.
Product Marketing Alliance
- Certified Product Marketing Manager CPMM. Issued November 2022.
- Positioning Masters Positioning.
- Go-to-Market Masters Go-to-market.
04 · Study
Philosophy and entrepreneurship. Still enrolled.
Purdue University, bachelor’s degree, undergraduate, 2016 through the present. The coursework is where Podstud’s model started. It is still the long thread under the companies: ask a better question, then turn the answer into something a market can use.
Talk about the work ↗- School
- Purdue University
- Degree
- Bachelor’s, Philosophy and Entrepreneurship
- Status
- Undergraduate · 2016 — Present